
Definition of Market Segment: Types, and Benefits
Market Segment – During the Covid-19 pandemic, many people lost their jobs. They have to rack their brains and find a way to get back to making a living. One of the ways…
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Definition of Direct Marketing: Forms, Media, Strengths, and Weaknesses
Direct Marketing Meaning – When talking about marketing or marketing in the business world, surely most business people agree that interacting directly with customers can be one of the surefire techniques…
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Advertising: Definition, Types, Functions, Benefits, and Tips
Definition of Advertising – The understanding of what advertising is is not evenly understood by most people. Some of them even equate advertising with marketing. Even though in reality, every day we find…
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IMC Is: Definition, Elements, Processes, and Their Implementation in Companies
IMC Is – In the business world, marketing strategy is the most important point to attract potential customers. Especially in the midst of advancing times like today, the business world will also…
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Design Thinking: Definition, Stages, and Examples of Its Application
What is the first thing that comes to your mind when you hear the term design thinking ? Maybe for you, design thinking is synonymous with innovation, thinking out-of-the-box , having new breakthroughs, and so on. Actually,…
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Packaging: History of Development, Function, and Classification
Packaging – Grameds must be familiar with packaging, right? Yep, packaging, aka the packaging for a product, has various types depending on its contents. It’s even possible that Grameds has designed a packaging intended for…
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Marketing Mix: Definition, Origins, Concepts, Purpose, Functions, and Benefits
Lately the term marketing mix is increasingly being heard in everyday life. You may have heard about it in seminars, television, or on social media. Marketing mix is one of the terms familiar to business…
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Learn 6 Types of Promotions and Tips for Implementing Their Business Strategies
Types of Promotion – What are the right promotional strategies to attract customers? In the current era of technological development, the types of promotions certainly develop according to the interest of the…
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Brand Ambassador: Definition, Types, Duties, and Benefits
Brand ambassadors are – So far, we often see artists or actors who introduce themselves as brand ambassadors or brand ambassadors for a brand, organization or institution. They will then usually introduce…
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Classified Ads: Definition, Types, and Their Characteristics
Classified Ads – In the past, long before the internet mushroomed and could be easily accessed by everyone, print media became everyone’s mainstay in finding information. Usually, parents, especially fathers, prefer to…
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